Performance
marketing
without the bullshit.
(Online)·Now, 00:00 AM CET
Six years building paid media out of Spain.
€3.2M+ managed across 40+ brands.
Selected clients
From small budgets to enterprise accounts.
40+ brands across e-commerce, SaaS, and retail.
By the numbers
6+
Years specialized
Building campaigns since 2020. Started agency-side, went specialist.
€3.2M+
Ad spend managed
Across Meta, Google, LinkedIn and Spotify. Tracked, attributed, optimized.
40+
Brands worked with
From early-stage e-commerce to listed companies and franchise networks.
About
Strategy comes first.
Spend follows.
I'm Miguel — a paid media specialist working out of Spain. For the last six years I've helped e-commerce, SaaS and franchise networks turn ad budget into revenue across Meta, Google, LinkedIn and Spotify.
Most accounts I'm brought into don't need a bigger budget — they need a tighter structure. Better-defined audiences. Cleaner tracking. Fewer simultaneous tests pulling the data in seventeen directions.
That's the work. Not the campaign launch — the structure underneath. Strategy first, then spend, then everything else.
Started
2020
Brands worked with
40+
Ad spend managed
€3.2M+
Working in
EN · ES
Services
Three ways to work
together.
01
Paid Media Management
Full-service campaign management across the platforms that actually move the needle for your business. Built around a tight tracking foundation, not creative guesswork.
- —Google Ads · Search, Display, Shopping, YouTube
- —Meta Ads · Facebook & Instagram
- —LinkedIn Ads · for B2B and consideration funnels
- —Spotify Ads · for niche audiences
- —Cross-channel attribution and budget allocation
02
Consulting
Strategic input for in-house teams or founders who own the day-to-day but want a senior eye on the structure. Fixed scope, clear deliverables, no retainer trap.
- —Account audits with prioritized action plan
- —Channel strategy and budget framework
- —Tracking and attribution setup review
- —Funnel analysis and conversion-rate benchmarks
- —Hiring and team structure for paid media in-house
03
Auditing
Deep account audits before you spend another euro. Especially useful if you've switched agencies twice already, or your last freelancer left and the account looks like a museum.
- —Full account-structure review
- —Wasted-spend identification with €/month estimate
- —Tracking and pixel integrity checks
- —Competitive landscape and benchmark report
- —Prioritized roadmap to fix the bleeding first
Not sure which one fits?
Send a briefProcess
Six steps,
no surprises.
01
Discovery & audit
Two-week deep dive into your current account, market, and conversion paths. Output: written audit with prioritized actions, ranked by expected impact and effort.
02
Strategy & channel mix
Channel selection based on your buyer's actual journey, not what's trendy. Budget allocation, audience segmentation framework, and KPI ladder agreed before any campaign launches.
03
Tracking foundation
Pixel and CAPI setup, GTM, GA4, conversion mapping, and platform-side validation. If the data is wrong, every decision after it is wrong. This step is non-negotiable.
04
Build & launch
Campaigns built around a clean structure: testing budget, scaling budget, and learning loops. Creative briefs delivered to your team or designer based on platform-native specs.
05
Iterate & scale
Weekly optimization rhythms with monthly deep-dives. Reporting in Looker Studio that you actually understand. Scaling decisions made on data, not feelings.
06
Reporting & review
Monthly review with you, not just a PDF dump. We talk about what worked, what didn't, what the data says about the next quarter. Then we adjust.
Stack
Tools I work
with daily.
Ad Platforms
- Google Ads
- Meta Ads
- LinkedIn Ads
- Spotify Ads
Tracking & Analytics
- GA4
- Google Tag Manager
- Looker Studio
- Meta Pixel & CAPI
Email & AI
- Klaviyo
- Beehiiv
- Claude
- Skill Creators
Automation
- Make
- n8n
- Zapier
- Custom Node scripts
FAQ
Common
questions.
Google Ads (Search, Display, Shopping, YouTube), Meta Ads (Facebook & Instagram), LinkedIn Ads for B2B, and Spotify Ads. Cross-channel strategy is the default — single-channel work only makes sense in very narrow cases.
Contact
Got a brief?
Send it.
I read every inbound. If we're a fit, you'll hear back within 24 hours with next steps. If not, you'll still hear back — with an honest referral or pointers.